“Wall of Awareness” (Deewar-e-Aagehi) is an initiative intended to promote positive messages on health and social issues. The idea was derived from another initiative called “Wall of Kindness” (Deewar-e-Meharbani) which aimed to provide tangible support for the homeless. The “Wall of Awareness” campaign was designed to provide less tangible support such as awareness, information and to sensitize the masses on social issues within the community.
In this campaign, volunteers from the University of Central Punjab Lahore (a member of IAVE), Pakistan picked out walls located in prominent areas throughout the community. They would then paint social messages drafted by “Volunteers in Service (VIS)”, a department of UCP that aims to spread awareness via door-to-door advocacy. They have spread awareness to at least 500 households in the vicinity of the walls. Asia-Pacific countries like Pakistan, India and Bangladesh need awareness on many social issues. Not being aware of the issues is a big problem in the region. The only way we can eradicate these social issues is through awareness of their existence and their severity. Around 70 walls have been painted in Lahore City, Kasur, Sheikhupra , Faisalabad and Sargodha in the Punjab province of Pakistan. Around 35,000 households have been made aware of different social and health issues including the practice of dowries, drug addiction, thalassemia, haemophilia, hepatitis and Zakat.
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